The Mira ANAMAE specialty
Email copywriting services for SaaS scaleups & startups
Whether you want to engage inactive users or convert users to customers, our partnership will help you find the messages to fast-track new users to the AHA and convert inactive users into loyal customers.
Say hello to:
Emails that connect with your users so that they keep reading. finish onboarding. start paid plans.
Who I love writing for
Partner with a copywriter who gets your vision and understands what your emails should say to convert your users.
If you fall into either group, we’re 50% on the way to being a great match.
STARTUPS
You recently launched your product, but you’re focusing on how to differentiate yourself while getting more users.
SCALEUPS
You’ve been in the market for a while, but you’re looking to optimize your copy & messaging for even better results.
What are you choosing?
Research-driven copywriting services
Up next: Customizable copywriting packages & copy audits that’ll take your copy from forgettable to un-ignorable.
Here's what John said
Booking July - September 2024
Copywriting Services
Say hello to my signature email copywriting package for onboarding, trial-start, and trial-upgrade email journeys.
Email Conversion Cure (ECC)
starting at $2,200
Hitting your revenue goals feels almost impossible when your users still don’t understand why they need your product.
Your emails shouldn’t just get more opens and curious clicks – they should onboard new users and kickstart more trials.
In 4-8 weeks, you’ll receive customer-focused, on-brand emails that will fast-track your users to your AHA so that they convert.
YOUR EMAIL CURE PACKAGE INCLUDES:
- In-depth research with voice of customer (VOC) data analysis
- The Messaging Deck: Your Message Map as a slide deck
- 4-8 email sequence
- Funnel analysis & product optimization for consistent messaging
- Two rounds of revisions per deliverable
- A/B subject line testing for up to 3 subject lines
- Image-media sourcing where applicable
- 90 days of post-project support, troubleshooting, and optimization
- 4-8 week turnaround
- 10% discount off future services
ADD-ONS:
- Opt-in page, trial-start page, or pricing page for $149
- The Messaging Brain: The detailed, 20+ page version of your Messaging Deck for $250
Booking year-round
Copy Audits
Perfect for optimizing your copy in record time or testing out my copywriting skills before starting a full project.
SaaS Email Audit
for $150
Still can’t figure out why your users aren’t signing up, getting trials, or even opening your emails?
No more guessing and praying that something sticks.
Get copy insights showing you how to improve conversion on your onboarding, trial-start, or trial-upgrade emails. Lightning-fast delivery in four days or less.
YOUR EMAIL AUDIT INCLUDES:
- Lifetime access to your 45-minute audit
- In-depth questionnaire to understand your goals & customers
- Your 17-step report with suggestions, ideas, and examples showing you how to implement suggestions
- Human-generated transcript of the review
- 60-minute Q&A call after submission — bring all your Q’s or let’s edit live
- Bonus! KPI tracker to track your conversions after submission
- 10% off future audits and services
Landing Page Audit
for $67
Still sending traffic to landing pages that leave as soon as the page loads? Do your users read the entire page only to click away and never convert?
No more guessing and praying that something sticks.
Get copy insights showing you how to improve conversions on your demo, trial-start, or trial-upgrade landing page. Lightning-fast delivery in four days or less.
YOUR LANDING PAGE AUDIT INCLUDES:
- Lifetime access to your 35-minute audit
- In-depth questionnaire to understand your goals & customers
- Your 10-step report with suggestions, ideas, and examples showing you how to implement suggestions
- Human-generated transcript of the review
- 60-minute Q&A call after submission — bring all your Q’s or let’s edit live
- Bonus! KPI tracker to track your conversions after submission
- 10% off future audits and services
5 steps for SaaS emails that connect and convert
The process that blends what your users need to hear to convert and all the details about your product.
High churn? Low opens? Abandoned trials? We’ll fix those in a project. But first, here’s what working with me is like:
KICK-OFF
It’s official! You’ll complete your onboarding docs and join a kick-off call so I can better understand your goals, users, and product.
RESEARCH DIVE
I’ll dive into message mining and competitor analysis while keeping you updated. You’ll see and approve the final message in your Messaging Deck.
JOURNEY OPTIMIZATION
I remove unnecessary steps, ensure everything's working, and match the approved message with other copy assets.
GET THE DRAFT
You receive the final draft, thoroughly review it, and approve it. You can request up to two revisions, and I’ll edit accordingly.
TEST THE COPY
I walk you through your new emails, then I forward them to your team to set 'em up. After 90 days, you'll get your performance report.
Please reach out at least two weeks before your intended start date. Any more Q’s?
I usually take on 1-3 projects at a time. To secure your project, please reach out at least two weeks before your intended start date,
I need to do customer research to understand your target audience and exactly what will capture their attention, make them switch to your SaaS, and convert them.
However, if you already have research documents or analytics data, you can share them with me during the project to speed things up.
If you’re an early-stage startup with no customers, you might not have any data I can use.
With more data, I can capture specific desires, pains, and use cases to make your product stand out – using your customer’s words.
You’ll see better results and get more effective emails if you have at least two of the following:
- In-app user feedback
- Customer reviews
- Past customer interviews from the last 6 months (with transcripts if available)
- Your brand voice guidelines
- Your messaging hierarchy document
- Average open rate and click rate for your journey over the last 3 months
- Paid conversion rate for your journey from the last 3 or 6 months
I’m happy to answer any other questions you have. Email me with the subject line “CP Inquiry” and get a reply within 24 hours.
How it’s going down:
Emails that connect and convert = your customer data + your product + my copywriting process
I’m excited to partner with you on data-driven emails that connect with your users, so you increase your revenue.